Why Platinum?

Precious platinum is the perfect choice of the woman of today—it is beautiful, versatile and elegant, yet has its hidden strength and resilience. Platinum is also one of the rarest metals used in fine jewelry, making it a symbol of luxury and exclusivity. Because of its density and strength, platinum jewelry has a substantial feel and is known for its ability to withstand everyday wear while maintaining its beauty over time.

Platinum Jewelry: Timeless Luxury Built to Last

Platinum jewelry has long been admired for its exceptional beauty, rarity, and enduring quality. As one of the world’s most precious metals, platinum offers a naturally brilliant white appearance, impressive durability, and a luxurious feel that makes it a popular choice for engagement rings, wedding bands, and fine jewelry pieces. For those searching for a jewelry metal that combines elegance with long-lasting performance, platinum offers a timeless option designed to be enjoyed for generations. Whether you are selecting a diamond engagement ring, a meaningful anniversary gift, or an everyday piece of fine jewelry, platinum provides a premium foundation that enhances both the beauty and value of your jewelry.

Benefits of Platinum:

Pure

Platinum is pure, naturally white and is kind
to the skin. Platinum is a naturally white
metal so it will not cast any of its own color
into a diamond. Usually 95% pure (by
comparison 18 karat gold is 75% pure),
platinum never fades or tarnishes but keeps
its natural white color for a lifetime. As
platinum is so pure, it is naturally
hypoallergenic and ideal for those with
sensitive skin.

Try it On

Platinum is eternal, with everlasting
radiance and durability. Platinum’s
unequaled durability and resistance to wear
makes it the most secure and protective
metal, which means your jewelry will be
protected for a lifetime of wear. Platinum
does not change shape or wear away so
precious stones are held firmly and
securely. The density of platinum makes it
more durable than other jewelry metals.

Rare

Platinum is rare, a treasure coveted by
influential individuals for centuries. Found
in very few places around the world,
platinum is 30 times more rare than gold.

Versatile

The world’s greatest jewelry designers have
always preferred working with platinum. Its
remarkable pliability allows it to be drawn
out to a fine wire, enabling the creation of
intricate platinum mesh accessories which
could not be fashioned from other precious
metals. Platinum is a life-saving metal: More
than 50,000 people live healthily thanks to
the platinum used in their pacemakers.

When Comparing Platinum to Other Metals:

+ What is the difference between platinum and white Gold?
Platinum is a naturally white metal that will never lose its brilliant luster. White gold is an alloy created using yellow gold. White gold looks similar to platinum, but it usually needs to be frequently plated over time to maintain its white color, adding additional expense.

+ Why is platinum more expensive than gold?
Platinum’s rarity means that its price is invariably higher than that of gold. The process of making a piece of platinum jewelry also requires a higher level of craftsmanship.

+ How do I know that a piece of jewelry is made of platinum?
All platinum jewelry is hallmarked. There are a number of symbols or marks that have to be displayed on a piece of jewelry to indicate that it is high purity platinum.

+ How can I distinguish platinum from other white metals?
Platinum is denser than gold, so an identical ring made in platinum rather than gold would be around 40% heavier.

FAQs

Although platinum is extremely durable, proper care helps keep your jewelry looking its best. Regular cleaning with mild soap and warm water can help remove everyday dirt and oils. Professional cleanings and inspections from your jeweler can also help maintain the condition of your piece.

Over time, platinum may develop a soft patina, which many jewelry lovers appreciate as a reflection of the piece’s journey and years of wear. If you prefer a polished appearance, your jeweler can restore the shine of your platinum jewelry through professional finishing.

For many customers, platinum jewelry is worth the investment because of its rarity, durability, and timeless appeal. While platinum may have a higher upfront cost compared to some other metals, its longevity and minimal maintenance requirements make it a valuable choice for important jewelry purchases.

Whether you are choosing a platinum engagement ring, wedding band, or fine jewelry piece, platinum represents quality, sophistication, and a commitment that lasts for generations.

No. Platinum does not tarnish or change color over time. It may develop a natural patina, which can be polished by a jeweler if desired.

Yes. Platinum is one of the most popular metals for engagement rings because it is durable, secure, and beautifully enhances diamonds.

LET US HELP YOU CHOOSE WISELY.

Looking for Platinum jewelry?

Tysons, VA:703-448-9000
Rockville, MD:301-231-0030
Washington, DC :202-293-0600

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Shop Platinum Jewelry at Mervis Diamond Importers

Discover the timeless elegance of platinum jewelry at Mervis. Our collection features beautifully crafted platinum engagement rings, wedding bands, and fine jewelry designed with exceptional quality and attention to detail. Our experienced jewelry professionals are here to help you find the perfect piece and guide you through selecting the ideal metal, gemstone, and design for your special moment.